The person behind Cadência
Felipe Luis Salgueiro
Marketing Engineer — brand, product and GTM systems powered by AI
A communications graduate from ESPM with postgraduate study in Branding at FGV. Felipe operates brand strategy, product and GTM systems powered by AI in production — from acquisition and activation through distribution, CRM and automation.
Born in São Paulo, raised in Mogi das Cruzes. Started in advertising, moving through companies and agencies before founding the leisure discovery platform Dagood (2012). In 2013, shifted to food service, starting at O Berro restaurant as a kitchen assistant. Over the following years became executive chef and then partner-owner, leading the business until 2024.
Between 2021 and 2024, Felipe was founder and branding mentor at Grupo JDR, an agency specialized in positioning and sales. In 2024 he founded Cadência, a product and GTM systems platform for marketing professionals serving multiple clients — from acquisition and activation through distribution, CRM and automation, while preserving each brand’s identity. His work as a Marketing Engineer turns brand strategy into product and AI-powered systems that operate in production. He teaches Programar com IA and speaks at NoCode Startup.
Career
2024 — present
Founder — Cadência
A product and GTM systems platform for marketing professionals serving multiple clients: acquisition, activation, distribution, CRM and automation powered by AI, without flattening each client’s identity.
2024 — present
AI Programming Instructor and Speaker — NoCode Startup
Instructor for Programar com IA and recurring live speaker on harnesses, AI agents, Claude Code and production-grade AI operations.
2021 — 2024
Founder & Branding Mentor — Grupo JDR
Agency specialized in positioning and sales. 30+ clients in social media, paid traffic (Google Ads, Meta) and automated sales funnels.
2013 — 2024
O Berro — Mogi das Cruzes
11 years. Kitchen assistant (2013), executive chef (2016) running operations for 800+ people/day, partner-owner (2018). Complete restructuring of operations, brand, digital positioning and financial management.
2018 — 2020
Founder — Alvenaria Fast Comfort Food
First New York-style Fast Casual concept in Brazil, in Berrini (SP). 190 customers/day.
2012 — 2013
Founder — Dagood
Leisure discovery platform in São Paulo. Personality detection algorithm that refined recommendations with usage.
2011 — 2012
Business Analyst — AgênciaClick
Digital projects for Fiat (Fiat 500, BBB 2012) and Itaú.
2010 — 2012
Marketing Intern — Itaú Unibanco
Campaigns with DPZ, Repense and RAPP Brasil for Itaú-Japan.
2008 — 2009
Consultant — ESPM Jr.
Started in brand management during undergrad. Communication plans and market research for real companies.
Education
- Communications / Advertising — ESPM (2007-2011)
- Gastronomy — Universidade Anhembi Morumbi (2014-2016)
- G4 Educação — Growth Marketing T25 (2023) + Traction T20 (2023)
- FGV — Branding (60h)
- NoCode StartUp — Prompt and AI Agent Engineering (2024). Ambassador of Brazil's largest AI community, teaches AI applied to small entrepreneurs.
Notable projects
2017
A Vovó Virou Youtuber
YouTube channel for O Berro with Dona Lourdes (founder), classic recipes and emotional memory.
2016
Berrografias
Organizational memory project. Interviews with 30+ year tenured employees, turned into blog articles.
Ready to see the system?
Cadência is the distillation of 15+ years of practice in brand, operations and AI.